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Victoria Advisory assists Hervé Bloch in a €18m capital increase from Montefiore investment

Updated: Apr 25, 2020




Digilinx

Founded by Hervé Bloch in 2011, Digilinx specializes in BtoB lead generation through events. Since its foundation, the company which multiplied its sales by 12 between 2013 and 2018, has developed a resolutely innovative concept of business introductions. The BigBoss format is based on a business-oriented approach and informal networking events, which are highly conducive to exchanges. The 80 events that have been organized to date, brought together 2,500 decision-makers and nearly 300 service providers who generated more than € 90 million in business volume through this process. Initially positioned in the digital sphere, the format is also deployed to other key functions of the company: Human Resources, Finance and Management, Purchasing, Communication & Market, Information System, Data, Customer Experience, Legal, Real Estate…

The transaction

Montefiore Investment has taken a majority stake in the company through a capital increase of €18 million to accelerate its development. The objective is to transform Digilinx into a European leader in BtoB events.

The role of Victoria in the deal

Victoria has advised Hervé Bloch throughout this deal from the definition of the deal’s objectives to its final closing. "The deal was conducted in a highly-professional manner by Victoria. All thumbs up! » (Hervé Bloch, founder of Digilinx). "This transaction is emblematic of Victoria's positioning as a true partner for entrepreneurs, at the heart of the digital ecosystem. It has been a genuine pleasure to associate Hervé with Montefiore's teams in this transaction” (Samuel Bokobza, co-founder of Victoria)



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